We celebrated the 10th Anniversary of Rachael Ray Every Day Magazine by activating a Food Truck & producing a VIP Party.
- Partnered with an existing NYC Food Truck, Frites & Meats, to rewrap their food truck for the 10th Anniversary
- Distributed over (750) Breakfast Burgers & Cheeseburgers, (4000) branded sunglasses, and (4000) branded tattoos throughout the day to consumers to highlight Rachael Ray’s reputation as the Queen of the Burger
- Served as venue liaison with Toro NYC for the VIP Party later that night for celebrities, media & press
- Managed all logistics as they relate to venue, décor, run of show, staffing, and AV
Check out the coverage on Event Marketer.