The jackets are out, leaves are changing colors, and Starbucks is pumpin’ the pumpkin like it’s going out of style. Let’s take a look at some experiential activations that we’ve seen draw great crowds and great press this time of year.
About Jonathan Margolis
Jonathan is the President and CEO at MAG (formally the michael alan group.) When he’s not brainstorming with the team or entertaining clients, he’s hanging with his kids and thinking of someplace warm.
Entries by Jonathan Margolis
As kids return to school this month it got me thinking. How do professionals (no matter the industry) educate themselves and stay ahead of the latest learnings and trends within their respective careers? So, whether you’re a prospective graduate or a seasoned executive, I’ve outlined my top six resources for “getting schooled.”
I read an article recently suggesting Experiential Marketing may have hit its peak. Personally I think we’re just getting started. While the various methods we use to execute Experiential may alter and adapt, the media itself, and the benefits it holds, seem as strong as ever.
While we are an experiential agency at heart, we’re increasingly tasked by our clients to help produce their internal events as well. Here are some tried and true practices we believe help make employees and attendees walk away feeling even more proud of what they do and where they do it.
As a brand looking to spread awareness, the heat of a city summer can sometimes be a deterrence. But not to worry, we’ve got you covered like SPF 50.
For CNN’s “The Movies”, we were fortunate that our client recently relocated their offices to Hudson Yards, so deciding where to execute the event was a snap.
MAG President and CEO Jonathan Margolis discusses the benefits of the company’s move uptown to 52nd Street. Sure, moving isn’t easy but as he puts it, moving means growth and MAG is on the MOVE!
So every year around this time I get a friendly email from my digital designer reminding me that my Thanksgiving blog article is due in a week.
Her gentle nudge also pushes me to perhaps reflect deeper than I normally would on a Monday morning.
But I love it, I really do.
I love thinking about all the good in this world, and, more importantly, the good that’s around me.
While we should of course aim to be thankful throughout the year, the holidays are almost like an outlook meeting reminder in case we find ourselves slacking. This holiday season brings an unusually profound reminder as MAG celebrates 15 years in business. As I look back on these remarkable 15 years, here’s what I’m particularly thankful for.
…plus a look at other brands who have thrived by giving back! Next year the michael alan group will be celebrating its 15 year anniversary. When we started the company there were just 3 of us, subletting a corner of an office, bartering our services for all of our start-up needs, everything from our logo […]
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