Entries by MAG

From MAG to Mom: 10 Campaigns That Say We Love You

The Michael Alan Group is a pretty cool place. But even we at MAG aren’t too cool to tell our mothers we love them. So as a tribute to all the MAG moms and all the moms of MAGsters, we’re going to bring you ten of our favorite Mother’s Day marketing campaigns.

Building a Brainstorm Part Two: Setting Up the Storm

Hello, and welcome back to our three-part series on building a brainstorm. Our mission: to explore time-tested strategies for generating top-shelf experiential marketing ideas. Last time, we kicked off the trilogy with an in-depth look at how experiential agencies can elevate their RFP research process. Now we’ll be investigating the best ways to prepare a brainstorm, get the team warmed up, and deliver the briefing.

Experiential Fun With Food

There’s a lie that people have been telling for a long time. A devastating, pernicious lie. A lie that betrays youth and deeply detracts from the happiness of adults.

That it’s wrong to play with your food.

After much internal debating, we at MAG have decided to come clean, and tell the world the truth about playing with your food. That it’s fun. That it’s delicious. And that people will love you for letting them do it.

Building a Brainstorm Part One: Researching an RFP

Welcome to our three part series on pitch ideation. During this trilogy, we’ll walk through the ways in which experiential marketers can work as a team to cook up inventive solutions to client challenges. Later on, we’ll explore techniques for brainstorming, but before we get to that, we’ll begin with the prep. Here are our top 10 steps for researching an incoming RFP.