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We wrote the book.

Want to reach consumers in innovative ways?
Guerrilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerrilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerrilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerrilla marketing firms and how to launch your own low-cost campaign.