We promoted travel to Curaçao and the tourism board’s many sponsor hoteliers via a delicious brand experience.
- In partnership with Diamond PR, produced a 2-day custom food truck program in Flatiron and Union Square
- Offered consumers free freshly made batidos – the Curaçao interpretation of a smoothie – in 3 different flavors
- Managed sponsor integration within the broader program where hoteliers surprised 8 winners per day with a free trip and 4-night hotel stay on the Caribbean island
- Exceeded the board’s distribution goal by giving away over 3,100 batidos over the 2-day activation