Case Study Spotlight: Rachael Ray Nutrish Yappie Hour

We raised awareness for the launch of Rachael Ray’s premium dog treats at South Beach Wine & Food’s annual Yappie Hour event, hosted by Rachael Ray.

• Created a pop up activation at the Yappie Hour Event at The Standard Miami Beach
• Provided onsite elements for owners & their pets to enjoy which included a multi-platform deck with dog food & pet bowls, a larger than life burger installation made completely of Rachael Ray’s treats, a puppy self-serve treat bar and a branded Plinko game to win prizes
• Distributed gift bags to guests filled with branded premiums including dog bowls, doggy bag dispensers, bandanas, samples and more
• Managed all logistics as they relate to venue, production, design, décor, run of show, and staffing