After 16 months of temperature checks, disposable face masks and social distancing floor stickers, our industry is finally healing. Whether you’re a B2B, B2C, agency or in-house event producer, MAG has compiled 21 event tips for 2021 that are sure to inspire your experiential strategy.
MAG News & Updates
We did it! We made it to 2021, we can’t say it didn’t come without roadblocks, detours, and a few flat tires. It was a journey of a year that stretched us but as we take a collective breath, we realize it didn’t break us. If anything, it made us even stronger as an industry.
Introducing CELEBRATE 2020, a slate of offerings designed to empower yo in producing year-end virtual celebrations in a safe and user-friendly digital environment.
Humans feel most comfortable when we’re connected, and the younger generation of consumers craves experiences above all else. Experiential marketing is a strategy that engages consumers using live branded experiences, but many in-person events have been put on hold due to the global COVID-19 pandemic. Fortunately, with the right partner on your team, it’s possible to replicate in-person experiences in an online-only world.
Through years of supporting clients around the globe, we’ve developed a few best practices for video conferencing.
Our collective focus is business as usual. We’re simply working within a new climate in the short term and here is a toolkit to help us navigate it together.
Given this outbreak do we cancel these conferences and events we’ve all worked so hard to produce? My guess we weren’t the first agency to confer with our livestream partner this week on how to pivot to a virtual conference.
Because every blog loves a list, here are my top 5 ways to help improve the flow of communication and cooperation in the workplace.
At MAG we pride ourselves in offering in-house staffing services. We have a back-end database filled without thousands of actors and promotional models from around the country, and can easily identify and enlist these individuals sometimes at a moment’s notice (though we would kindly request a minimum of two weeks lead time, please and thank you).
A little over 10 years ago we had the opportunity to work with Wiley Publishing to author Guerilla Marketing For Dummies. I must admit writing a book was never on my “to do” list, simply finishing reading one was more my thing. However, the process was quite the experience and I couldn’t be happier to count it as one of my professional achievements.