After 16 months of temperature checks, disposable face masks and social distancing floor stickers, our industry is finally healing. Whether you’re a B2B, B2C, agency or in-house event producer, MAG has compiled 21 event tips for 2021 that are sure to inspire your experiential strategy.
We did it! We made it to 2021, we can’t say it didn’t come without roadblocks, detours, and a few flat tires. It was a journey of a year that stretched us but as we take a collective breath, we realize it didn’t break us. If anything, it made us even stronger as an industry.
The jackets are out, leaves are changing colors, and Starbucks is pumpin’ the pumpkin like it’s going out of style. Let’s take a look at some experiential activations that we’ve seen draw great crowds and great press this time of year.
As kids return to school this month it got me thinking. How do professionals (no matter the industry) educate themselves and stay ahead of the latest learnings and trends within their respective careers? So, whether you’re a prospective graduate or a seasoned executive, I’ve outlined my top six resources for “getting schooled.”
I read an article recently suggesting Experiential Marketing may have hit its peak. Personally I think we’re just getting started. While the various methods we use to execute Experiential may alter and adapt, the media itself, and the benefits it holds, seem as strong as ever.