

Objective: Promote the second season of Comedy Central’s hit show, Broad City.
- Produced the Broad City RV, a traveling replica of the main character’s apartment
- Traveled the RV around NYC for (7) days, making stops at high traffic locations as well as Comedy Central’s headquarters
- Partnered with Lyft, the ride-share app, to provide complimentary rides on the vehicle Friday and Saturday night
- Invited consumers aboard to sing karaoke, receive free branded gear and take Instagram photos, which were also printed onsite via insta-print