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Broad City RV

Lyft's fuzzy pink mustaches made for perfect photo props on board Comedy Central's Broad City RV.
Lyft's fuzzy pink mustaches made for perfect photo props on board Comedy Central's Broad City RV. Fans enjoy the opportunity to sing karaoke aboard Comedy Central's Broad City RV. Comedy Central's Broad City RV driving through New York City streets. A partnership with Lyft and several social media tie-ins helped make Comedy Central's Broad City RV a serious success. Comedy Central's Broad City RV was quite a sight alongside New York City's usual traffic scene. Excited fans snap countless photos on board Comedy Central's Broad City RV.

Objective: Promote the second season of Comedy Central’s hit show, Broad City.

  • Produced the Broad City RV, a traveling replica of the main character’s apartment
  • Traveled the RV around NYC for (7) days, making stops at high traffic locations as well as Comedy Central’s headquarters
  • Partnered with Lyft, the ride-share app, to provide complimentary rides on the vehicle Friday and Saturday night
  • Invited consumers aboard to sing karaoke, receive free branded gear and take Instagram photos, which were also printed onsite via insta-print
459,528

Estimated social media impressions

16,081

RV Requests on Lyft

#BroadCity

Primary trending topic for one whole week

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