Objective: Produce the DEWggro Crag Powered by The Splat event to raise awareness for Mountain Dew’s DEWcision 2016 Campaign.
In partnership with Viacom Special Events & Blue Revolver, created a 1-day event on a vacant lot in NYC’s Soho neighborhood whereby the public was invited to vote for their favorite Dew flavor, Baja Blast or Pitch Black
Transformed the lot into a festival format with onsite sampling, Twitter vending machines, photo ops, bleachers & giveaways
Selected guests to climb the 2-sided iconic Aggro Crag, modeled after Nickelodeon’s hit 90s show, GUTS
Managed all logistics including design and décor, AV, staffing, and catering
Coordinated all onsite entertainment including live DJS, dueling performers, radio personalities and talent from Viacom’s various networks