Objective: Drive tune-in to the series premiere of Grandfathered on FOX.
- Custom designed a pop-up barber shop at The Grove in Los Angeles, complete with a man-cave inspired waiting area
- Partnered with Rudy’s Barbershop to provide complimentary styling and shave services as well as product giveaways
- Encouraged consumers to upload their new look with the custom handle and hashtag
- Served nearly (200) guests throughout the day