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Grandfathered Pop-Up Barbershop

A young guest waits for a free style from the Rudy's Barbershop team.
A young guest waits for a free style from the Rudy's Barbershop team. Guests waited their turn for a stye or shave in a comfortable outdoor seating area on the grassy plaza of The Grove LA. Guests at the Grandfathered Pop-Up Barbershop enjoyed a vintage inspired setup, with 5 barber chairs, full-length mirrors, and decor. A barber from Rudy's Barbershop treats a guest to a free shave at the Grandfathered Pop-Up Barbershop, promoting the new FOX show. Even each barbers' tools were branded at the Grandfathered Pop-Up Barbershop, promoting FOX's new show. The GILF, John Stamos, was unmistakeable on this huge promotional wrap for FOX at the Grandfathered Pop-Up Barbershop.

Objective: Drive tune-in to the series premiere of Grandfathered on FOX.

  • Custom designed a pop-up barber shop at The Grove in Los Angeles, complete with a man-cave inspired waiting area
  • Partnered with Rudy’s Barbershop to provide complimentary styling and shave services as well as product giveaways
  • Encouraged consumers to upload their new look with the custom handle and hashtag
  • Served nearly (200) guests throughout the day
167

Attendees who got GILF’d

500

Pieces of product distributed

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