The mobile museum was categorized by each decade, showcasing the Hess Toy Truck sold each year for the past 50 years.
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Mobile Museum

The mobile museum was far more than just an RV, with several external pieces set up at each stop. Pictured here at MetLife Stadium.
The mobile museum was far more than just an RV, with several external pieces set up at each stop. Pictured here at MetLife Stadium. The mobile museum was categorized by each decade, showcasing the Hess Toy Truck sold each year for the past 50 years. A young girl enjoys the games offered at the Hess Mobile Museum's Kids' Zone. Loyal fans of the Hess brand wait in line for their peek inside the mobile museum at the full collection of the Hess Toy Trucks.

Objective: Celebrate 50 Years of Hess Toy Trucks with a mobile museum featuring the entire collection under one roof.

  • As a thank you to loyal fans, Hess toured a 40-foot mobile museum showcasing the entire collection of Hess Toy Trucks for the first time ever, as well as some of the brand’s most interesting points in history.
  • In addition to the museum, guests were able to play the Hess Toy Truck app games, purchase this year’s Toy Truck, enjoy various arts ‘n’ crafts activities, ‘spin to win’ various Hess-branded prizes, and pose for a green screen photo with friends and family.
  • The 7-week campaign dominated the East Coast, running from New York to Florida – with a slew of stops in between!
862,370

Social media impressions

31,243

Social media engagements

4MM+

Earned media impressions

SELLOUT

Before Christmas, despite $5 higher unit price

20th Television Milk & Cookie Bar Milk jars branded with Twentieth Television were given to agency executives, with the flavor options of regular, chocolate, or strawberry. The stars of Nickelodeon's Degrassi participate in a Q&A with excited fans. Nickelodeon Degrassi Road Show

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