The Stormtrooper Dodge SRT's head off to New York City to pick up Uber passengers on Hot Wheels Force Friday.
Mattel logo

Hot Wheels Force Friday

Objective: Raise awareness for the 2015 Hot Wheels Force Friday by providing consumers with complimentary Stormtrooper inspired rides.

  • Partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers throughout New York City
  • Designed and wrapped (8) Dodge SRTs to resemble the iconic Hot  Wheels Stormtroopers
  • Provided complimentary rides to consumers who requested the vehicles via the rideshare app, Uber
  • Stocked each car with Hot Wheels Star Wars toys and a social call-to-action
  • Assisted with vehicle photo shoot and time lapse video prior to program launch

Media impressions across 236 unique stories


social impressions, with 5K new followers


Estimated impressions, from 807+ estimated posts


Broadcast segments

Contact Our Team Today

  • *Required Field

  • This field is for validation purposes and should be left unchanged.