The Stormtrooper Dodge SRT's head off to New York City to pick up Uber passengers on Hot Wheels Force Friday.
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Hot Wheels Force Friday

The full fleet of Stormtrooper Dodge SRT's were quite a sight on Hot Wheels Force Friday.
The full fleet of Stormtrooper Dodge SRT's were quite a sight on Hot Wheels Force Friday. The Hot Wheels Stormtrooper toy car looks tiny compared to the Dodge SRT wrapped to look exactly like it. The full fleet of Stormtrooper Dodge SRT's were quite a sight on Hot Wheels Force Friday. The Stormtrooper Dodge SRT's head off to New York City to pick up Uber passengers on Hot Wheels Force Friday. Even passengers in the Stormtrooper Dodge SRT's could not forget that it was Hot Wheels Force Friday with branded hashtags on the interiors. Hashtags branded with #HotWheelsForceFriday encourage onlookers to post on social media about the exciting Stormtrooper sight.

Objective: Raise awareness for the 2015 Hot Wheels Force Friday by providing consumers with complimentary Stormtrooper inspired rides.

  • Partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers throughout New York City
  • Designed and wrapped (8) Dodge SRTs to resemble the iconic Hot  Wheels Stormtroopers
  • Provided complimentary rides to consumers who requested the vehicles via the rideshare app, Uber
  • Stocked each car with Hot Wheels Star Wars toys and a social call-to-action
  • Assisted with vehicle photo shoot and time lapse video prior to program launch
832MM

Media impressions across 236 unique stories

5.44MM

social impressions, with 5K new followers

9.6MM

Estimated impressions, from 807+ estimated posts

91

Broadcast segments

Even each barbers' tools were branded at the Grandfathered Pop-Up Barbershop, promoting FOX's new show. FOX Grandfathered Pop-Up Barbershop

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