Objective: Raise awareness for the 2015 Hot Wheels Force Friday by providing consumers with complimentary Stormtrooper inspired rides.
- Partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers throughout New York City
- Designed and wrapped (8) Dodge SRTs to resemble the iconic Hot Wheels Stormtroopers
- Provided complimentary rides to consumers who requested the vehicles via the rideshare app, Uber
- Stocked each car with Hot Wheels Star Wars toys and a social call-to-action
- Assisted with vehicle photo shoot and time lapse video prior to program launch
