The stars of Nickelodeon's Degrassi participate in a Q&A with excited fans.
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Degrassi Road Show

Objective: Create excitement for the new season of Nickelodeon’s Degrassi.

  • Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!)
  • Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore
  • Treated VIP winners to an exclusive meet & greet with the cast members
  • Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop
  • Increased brand’s Facebook fan base to over 3MM in two weeks time

market roadshow, 1 market DEMANDED by the fans


cast member appearances at each event


additional Facebook fans


screaming teenagers with “mocktails”

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