Experiential
HAVE A LOOK

Rocking the marketing landscape since 2001.

Fast forward to today. Our services have grown exponentially, but we remain, at our core, experiential marketers, producing national and international experiences for the world’s biggest and best brands.

EXPERIENTIAL SERVICES

We design and execute experiential marketing campaigns of
all sizes, including stunts, national tours, pop-up shops, product
launches, drive-to-retail tactics and B2B programs.

Each program we produce is as unique as its objectives

Tiered Commitment Planning Cycles

Sampling With a database of thousands of promotional staff, we can activate sampling programs nationally & internationally.

With a database of thousands of promotional staff, we can activate sampling programs nationally & internationally. Whether delivering highly technical product points for consumer electronics brands in three different languages or encouraging consumers to buy tickets to a Broadway show, we pride ourselves on providing Brand Ambassadors uniquely matched to each brand that we work for. Having activated in more than 65 markets globally, we have extensive local market insights, allowing us to tailor our locations & distribution schedule to reach your desired demographic.

Scalable Contingency Plans

Stunts Whether you are launching a product, opening a store or premiering a television show, a well-executed stunt can provide exponential ROI via earned & social media.

Whether you are launching a product, opening a store or premiering a television show, a well-executed stunt can provide exponential ROI via earned & social media. And surprisingly, a stunt doesn’t have to cost $1MM to be effective – you simply need the right idea, executed at the right place, at the right time. At the michael alan group, we deliver the idea AND execute it. We also oversee digital and PR strategy every step of the way, working with your PR and social media teams from the outset. And if you don’t have PR and social media teams in-house? No problem. We offer these services too.

New Hygiene Protocols

Tours Putting your brand in front of thousands of eyeballs for the day is great. Now try doing that again, and again, and again

Tours are an incredibly effective vehicle (pun possibly intended) for brand awareness, interaction and conversion. By creating an experience on wheels, we design a multi-faceted program which can achieve separate goals for your PR, consumer marketing, trade marketing & sales teams. Begin the day by bringing your tour to a local morning show, then activate downtown for lunchtime to reach consumers during heightened foot traffic. The next day, bring the experience to a local corporate campus or retailer for in-depth product sales training. One investment, endless opportunities.

Pre-Event Virtual Engagement

Direct Mail
(with a twist)
Hear the words “direct mail” and you may immediately think of an aging form of below the line advertising. Similarly, if we mention the word “fulfillment” – you likely think of box stuffing.

Hear the words “direct mail” and you may immediately think of an aging form of below the line advertising. Similarly, if we mention the word “fulfillment” – you likely think of box stuffing. Here at the michael alan group, we deliver experiences – literally. Signed, sealed, delivered. We transform ho-hum holiday gifts into hotly-anticipated arrivals. We turn a press release into a memorable moment, by delivering coffee & donuts to the newsroom along with your big announcement. Whether it be tokens of appreciation for VIP clients or home viewing party kits for television shows, we excel at handling every last detail so you can sit back and enjoy the finished product, or shall we say package?

Web and Live Hosting

Direct
Retail
We transform ho-hum holiday gifts into hotly-anticipated arrivals. We turn a press release into a memorable moment, by delivering coffee & donuts to the newsroom along with your big announcement.

Hear the words “direct mail” and you may immediately think of an aging form of below the line advertising. Similarly, if we mention the word “fulfillment” – you likely think of box stuffing. Here at the michael alan group, we deliver experiences – literally. Signed, sealed, delivered. We transform ho-hum holiday gifts into hotly-anticipated arrivals. We turn a press release into a memorable moment, by delivering coffee & donuts to the newsroom along with your big announcement. Whether it be tokens of appreciation for VIP clients or home viewing party kits for television shows, we excel at handling every last detail so you can sit back and enjoy the finished product, or shall we say package?

There are thousands of brands, celebrities, influencers
and peers clamoring for audience attention.
We know how to cut through the noise.

CONTACT US TODAY

Contact Our Team Today

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