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Broad City RV

Objective: Promote the second season of Comedy Central’s hit show, Broad City.

  • Produced the Broad City RV, a traveling replica of the main character’s apartment
  • Traveled the RV around NYC for (7) days, making stops at high traffic locations as well as Comedy Central’s headquarters
  • Partnered with Lyft, the ride-share app, to provide complimentary rides on the vehicle Friday and Saturday night
  • Invited consumers aboard to sing karaoke, receive free branded gear and take Instagram photos, which were also printed onsite via insta-print
459,528

Estimated social media impressions

16,081

RV Requests on Lyft

#BroadCity

Primary trending topic for one whole week