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Red Nose Day Pre-Event Party

Objective: Raise awareness for the first Red Nose Day in the USA, a cause which benefits children in poverty.

  • Supported Walgreens and Duane Reade, the exclusive retailers selling Red Noses, in promoting the initiative
  • Produced the official Red Nose Day Pre-Event Party in NYC to encourage consumers to tune-in to NBC’s Live Entertainment Fundraiser that evening
  • Partnered with numerous Walgreens vendors, including Coca-Cola and Kraft & Mars, to create an interactive experience full of photo ops, prize wheels, giveaways and more!
  • Teased the event by creating (5) larger than life Red Nose statues and positioning them throughout NYC for (10) days
  • Supported all initiatives with OOH media
10,132

Social mentions during the party

155MM

Reached during the party

5,000

Onsite visitors

4,991,000

Times Square visitors over a 4 week posting