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Grandfathered Pop-Up Barbershop

Objective: Drive tune-in to the series premiere of Grandfathered on FOX.

  • Custom designed a pop-up barber shop at The Grove in Los Angeles, complete with a man-cave inspired waiting area
  • Partnered with Rudy’s Barbershop to provide complimentary styling and shave services as well as product giveaways
  • Encouraged consumers to upload their new look with the custom handle and hashtag
  • Served nearly (200) guests throughout the day
167

Attendees who got GILF’d

500

Pieces of product distributed