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Hot Wheels Force Friday

Objective: Raise awareness for the 2015 Hot Wheels Force Friday by providing consumers with complimentary Stormtrooper inspired rides.

  • Partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers throughout New York City
  • Designed and wrapped (8) Dodge SRTs to resemble the iconic Hot  Wheels Stormtroopers
  • Provided complimentary rides to consumers who requested the vehicles via the rideshare app, Uber
  • Stocked each car with Hot Wheels Star Wars toys and a social call-to-action
  • Assisted with vehicle photo shoot and time lapse video prior to program launch
832MM

Media impressions across 236 unique stories

5.44MM

social impressions, with 5K new followers

9.6MM

Estimated impressions, from 807+ estimated posts

91

Broadcast segments