CES 2016

Objective: Engage Microsoft’s retail partners with a multi-touch, multi-sensory experience at CES 2016.

  • Produced an invite-only, interactive experience showcasing today’s omnichannel shopping journey to Microsoft’s retail customers, including Amazon, Wal-Mart and Best Buy
  • Designed all creative, using hand-drawn illustrations throughout the 2,100 sq ft experience
  • Created a 20-ft interactive digital touch wall as well as an immersive augmented reality experience which enabled customers to virtually go in store and view merchandising solutions
  • Connected with all attendees via “Info to Go” stations, enabled by NFC technology, which allowed guests to tap any area of interest with a special USB device in order to take that content with them
260

Invited guests

51

International retail partners

3,148

Pieces of content collected

15

Content touch points per person