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Product Launch Press Event

Objective: Promote the launch of New Balance’s new performance & lifestyle sneaker line to press, media & bloggers.

  • Produced a press event for the launch of New Balance’s new sneaker line by taking over a gallery space in Chelsea, NYC
  • Designed and produced a free floating shoe installation which turned the shoes into “art”
  • Featured live performance art by Billy the Artist who painted a live custom piece of work throughout the event for guests to watch
  • Offered media attendees passed hors d’oeuvres on custom catering trays and specialty cocktails while listening to well known DJ, Brendan Fallis, during the event
  • Coordinated all catering, AV, design and décor, run of show and talent management
8

Custom pieces of art commissioned

1

Live performance piece created

1

Celebrity DJ spinning at the event

20+

New styles display via art exhibit