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Milk & Cookie Bar

Objective: Deliver an on-brand experience to media teams across NYC during the 2015 Upfront Season

  • Treated (12) media agencies in New York City to the Twentieth Television Milk & Cookie bar
  • Provided agency executives with their own personal branded milk jar filled with either regular, chocolate or strawberry milk
  • Offered a diverse spread of cookies including oatmeal raisin, chocolate chip, peanut butter and more – each uniquely named after one of the network’s shows
  • Served personal milk & cookie shots to agency employees while they waited in line to fill their cookie bag
  • Handled all production, catering, and staffing as well as scheduling and coordination with all participating agencies
12

New York City media agencies hit over 12 days

60,000

Cookies served

25,000

Chilled cookie shots

1,800

Happy agency employees