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Summer Camp Food Trucks

Objective: Support the launch of Summer Camp, USA network’s first reality competition series.

  • Produced a custom food truck program in NYC, LA, and Chicago, activating simultaneously for (2) days in each market
  • Evoked childhood memories of summer camp by serving gourmet s’mores in (3) different flavors, each served piping hot and made to order
  • Encouraged guests to Tweet their favorite camp moments to #SummerCampMemories and staff (dubbed “counselors”) captured photos and videos onsite to include on all brand
  • Paired s ‘mores with a branded wet nap and postcard to remind consumers to tune-in for the premiere
10,000

s‘mores across 3 markets in 2 days

2

cast member appearances

60,00075,000

estimated daily foot traffic