MAG is a full-service
experiential marketing agency.

MAG (formerly the michael alan group) Helps You Create Lasting Impressions
Through Innovative Brand Marketing and Event Experiences

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at MAG (formerly the michael alan group), we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act.

And we do it all in house!

As your strategic experiential group marketing partner, MAG will design an experiential marketing strategy based on live + digital events.  Every offline component will have an online counterpart, providing a fully-integrated, multiplatform, shareable experience.

Learn More About Experiential Marketing

The types of event we produce are as diverse as the services we offer to support them and if you find yourself in the midst of planning and feel you would benefit from our involvement, give us a call – we’ll gladly jump in.

Learn About Experiential Events

MAG excels in pairing like-minded brands that have similar marketing objectives to deliver unparalleled live event experiences rich with consumer touchpoints while greatly enhancing the experience for your guests.

Learn More About Co-Branded Marketing

With nearly 20 years in the experiential marketing space, we’ve got a lot to say. From recent case studies to industry insights to best practices, you’ll find it all on our blog.