Expanding The
Experience.

We’re taking the in-person experience online through
our immersive virtual and digital event solutions.

SEE VIRTUAL SOLUTIONS

Create Lasting Impressions

Through Innovative Brand Marketing, Live Events and Virtual Experiences.

mountain-dew-label-motel-11 — Mountain Dew’s Label Motel
Two words: Boldly Refined. To promote Mountain Dew's new product line, The Label Series, we created The Label Motel, an exclusive party destination during Coachella.

The Stormtrooper Dodge SRT's head off to New York City to pick up Uber passengers on Hot Wheels Force Friday. — Hot Wheels Force Friday
The force was strong on Hot Wheels Force Friday when we partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers in NYC.

The USOC 2016 Team USA Awards — USOC 2016 Team USA Awards
We partnered with the USOC to produce the 2016 Team USA Awards, honoring exceptional Olympic and Paralympic Athletes from the past year.

Microsoft CES 2016
We partnered with Microsoft to build a multi-touch, multi-sensory experience at CES 2016, aimed at engaging retail partners.

mtv-trl-relaunch-7 — MTV TRL Relaunch
TRL is back! And to celebrate, MAG partnered with MTV to generate buzz and build excitement.

northwell-health-leadership-rally-3 — Northwell Health 2017 Leadership Rally
We produced Northwell Health’s annual Leadership Rally, transforming the Theater at Madison Square Garden into an inspiring experience for over 4,000 Northwell employees.

A guest at Duane Reade's Red Nose Day Pre-Event Party anxiously awaits what treat the event prize wheel will land on. — Red Nose Day Pre-Event Party
We partnered with Duane Reade & Walgreens to raise awareness for the United States’ inaugural Red Nose Day, a cause benefiting children in poverty.

Comedy Central's Broad City RV was quite a sight alongside New York City's usual traffic scene. — Comedy Central Broad City RV
We partnered with Lyft to promote the 2nd season of the hit show Broad City and produced the Broad City RV, a traveling replica of the character’s apartment.

Experiential Marketing

As your strategic experiential group marketing partner, MAG will design an experiential marketing strategy based on live + digital events. Every offline component will have an online counterpart, providing a fully-integrated, multi-platform, shareable experience.

Learn More About Experiential Marketing

Event Production

The types of event we produce are as diverse as the services we offer to support them and if you find yourself in the midst of planning and feel you would benefit from our involvement, give us a call – we’ll gladly jump in.

Learn About Experiential Events

Partnership Marketing

MAG excels in pairing like-minded brands that have similar marketing objectives to deliver unparalleled live event experiences rich with consumer touchpoints while greatly enhancing the experience for your guests.

Learn More About Co-Branded Marketing

Yes, We’ve Done That Too.

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, for the last 20 years at MAG (formerly the michael alan group), we’ve prided ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act.

(And we do it all in house.)

Learn More