MAG is a full-service
experiential marketing agency.

MAG (formerly the michael alan group) Helps You Create Lasting Impressions
Through Innovative Brand Marketing and Event Experiences

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at MAG (formerly the michael alan group), we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act. (And we do it all in house.)

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Experiential Marketing

As your strategic experiential group marketing partner, MAG will design an experiential marketing strategy based on live + digital events.  Every offline component will have an online counterpart, providing a fully-integrated, multi-platform, shareable experience.

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Event Production

The types of event we produce are as diverse as the services we offer to support them and if you find yourself in the midst of planning and feel you would benefit from our involvement, give us a call – we’ll gladly jump in.

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Partnership Marketing

MAG excels in pairing like-minded brands that have similar marketing objectives to deliver unparalleled live event experiences rich with consumer touchpoints while greatly enhancing the experience for your guests.

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Mountain Dew’s Label Motel

Two words: Boldly Refined. To promote Mountain Dew's new product line, The Label Series, we created The Label Motel, an exclusive party destination during Coachella.
The Stormtrooper Dodge SRT's head off to New York City to pick up Uber passengers on Hot Wheels Force Friday.

Hot Wheels Force Friday

The force was strong on Hot Wheels Force Friday when we partnered with Mattel, Chrysler and Uber to launch a fleet of Stormtroopers in NYC.

Microsoft CES 2016

We partnered with Microsoft to build a multi-touch, multi-sensory experience at CES 2016, aimed at engaging retail partners.

USOC 2016 Team USA Awards

We partnered with the USOC to produce the 2016 Team USA Awards, honoring exceptional Olympic and Paralympic Athletes from the past year.

MTV TRL Relaunch

TRL is back! And to celebrate, MAG partnered with MTV to generate buzz and build excitement.

Northwell Health 2017 Leadership Rally

We produced Northwell Health’s annual Leadership Rally, transforming the Theater at Madison Square Garden into an inspiring experience for over 4,000 Northwell employees.
A guest at Duane Reade's Red Nose Day Pre-Event Party anxiously awaits what treat the event prize wheel will land on.

Red Nose Day Pre-Event Party

We partnered with Duane Reade & Walgreens to raise awareness for the United States’ inaugural Red Nose Day, a cause benefiting children in poverty.
Comedy Central's Broad City RV was quite a sight alongside New York City's usual traffic scene.

Comedy Central Broad City RV

We partnered with Lyft to promote the 2nd season of the hit show Broad City and produced the Broad City RV, a traveling replica of the character’s apartment.

With nearly 20 years in the experiential marketing space, we’ve got a lot to say. From recent case studies to industry insights to best practices, you’ll find it all on our blog.

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