2001
the michael alan group is founded by two individuals using their respective middle names
2007
the michael alan group begins a 10+ year relationship helping produce the New York City Marathon
2008
the michael alan group’s President and Sr Account Executive co-write Guerrilla Marketing For Dummies
2009
Working with ION Television, the michael alan group helps set a Guiness World Record for “The World’s Largest Cardboard Box,” (our first of many)