We design and execute experiential marketing campaigns of all sizes, including stunts, national tours, pop-up shops, product launches, drive-to-retail tactics and B2B programs.
We produce every type of corporate event possible, among them Upfronts & Newfronts, cocktail receptions, galas, fundraisers, awards dinners & press events – handling all aspects from venue to scripting to stage management and everything in between.
Digital & Social
Our approach integrates digital & social into every live event we produce. From microsites to Digital Brand Ambassadors, we ensure everything happening offline has an equal presence online. Through our partnership with leading Social Influencer Database, HYPR, we offer turnkey social influencer programs.
the michael alan group is founded by two individuals using their respective middle names
the michael alan group begins a 10+ year relationship helping produce the New York City Marathon
the michael alan group’s President and Sr Account Executive co-write Guerrilla Marketing For Dummies
Working with ION Television, the michael alan group helps set a Guiness World Record for “The World’s Largest Cardboard Box,” (our first of many)
the michael alan group increases in size to secure full floor in midtown manhattan
the michael alan group celebrates the first of several “michael alan marriages”, mazel tov to Bennet and Julia!
Our COO, Erin Mills, was recognized as one of Event Marketer’s Leading Women in Events
Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media
the michael alan group is once again voted one of the Best Places to Work in Events
the michael alan group is voted one of the Top 100 Event Agencies in the Country for the 12th year in a row
the michael alan group is sold to BDSmktg, a leading retail marketing and sales agency
the michael alan group officially changes its name to MAG, and its url to www.themagexperience.com
333 West 52nd Street
New York, NY 10019
Join the Event Team
We're always looking for energetic and experienced people to join our dedicated team of Brand Ambassadors, Production Assistants, Drivers, and Managers.
Join the Team