Who are we? What do we do?
Let us fill you in.

Experiential Marketing

We design and execute experiential marketing campaigns of all sizes, including stunts, national tours, pop-up shops, product launches, drive-to-retail tactics and B2B programs.

Event Production

We produce every type of corporate event possible, among them Upfronts & Newfronts, cocktail receptions, galas, fundraisers, awards dinners & press events – handling all aspects from venue to scripting to stage management and everything in between.

Digital & Social

Our approach integrates digital & social into every live event we produce. From microsites to Digital Brand Ambassadors, we ensure everything happening offline has an equal presence online. Through our partnership with leading Social Influencer Database, HYPR, we offer turnkey social influencer programs.

Many of our clients:

Our clients range from leading television networks to Fortune 500 companies to the nation’s leading ad agencies and PR firms.

The MAG Timeline

Take a walk through the notable moments of our company, from inception through today.

2001

the michael alan group is founded by two individuals using their respective middle names

2007

the michael alan group begins a 10+ year relationship helping produce the New York City Marathon

2008

the michael alan group’s President and Sr Account Executive co-write Guerrilla Marketing For Dummies

2009

Working with ION Television, the michael alan group helps set a Guiness World Record for “The World’s Largest Cardboard Box,” (our first of many)

2011

the michael alan group increases in size to secure full floor in midtown manhattan

2013

the michael alan group celebrates the first of several “michael alan marriages”, mazel tov to Bennet and Julia!

2014

Our COO, Erin Mills, was recognized as one of Event Marketer’s Leading Women in Events

2015

Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media

2016

the michael alan group is once again voted one of the Best Places to Work in Events

2017

the michael alan group is voted one of the Top 100 Event Agencies in the Country for the 12th year in a row

2018

the michael alan group is sold to BDSmktg, a leading retail marketing and sales agency

2019

the michael alan group officially changes its name to MAG, and its url to www.themagexperience.com