WE INSPIRE AUDIENCES TO ACT.

Since 2001, we have rocked the marketing
landscape and have adapted to every trend and hurdle.

WHO WE ARE

MAG (formerly the michael alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions. Founded in 2001, we’ve been engaging people with brands for more than twenty years. Whether it is a headline-grabbing publicity stunt or an immersive virtual training event, MAG specializes in finding new and exciting formats for connecting brands with their target audience.

Learn more about our services

Our experience allows us to provide unparalleled engagement across multiple touchpoints, driving connections and building relationships. And while every engagement is uniquely designed, our approach and our passion remain consistent. We love what we do, and we think it shows.

Learn more about our work

NICE TO MEET YOU.

We pride ourselves on becoming an extension of the client team, working hand-in-hand from conception and design to post-event measurement, with the goal of optimizing the experience at every level. Collaboration, creativity, and a love for logistics rests at the foundation of who we are.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou

OUR CLIENTS

We are proud to collaborate with some of the largest brands within the technology, retail, entertainment, lifestyle, and health and wellness space in addition to leading ad agency and PR firms across the globe.

OUR TIMELINE

A brief history of MAG milestones.

2001

the michael alan group is founded by two individuals using their respective middle names

2007

the michael alan group begins a 10+ year relationship helping produce the New York City Marathon

2008

the michael alan group's President and Sr Account Executive co-write Guerrilla Marketing For Dummies

2009

Working with ION Television, the michael alan group helps set a Guiness World Record for "The World's Largest Cardboard Box," (our first of many)

2011

the michael alan group increases in size to secure a full floor in midtown Manhattan

2013

the michael alan group celebrates the first of several “michael alan marriages”, mazel tov to Bennet and Julia!

2015

Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media

2016

the michael alan group is once again voted one of the Best Places to Work in Events

2017

the michael alan group is voted one of the Top 100 Event Agencies in the country for the 12th year in a row

2018

the michael alan group is sold to BDSmktg, a leading retail marketing and sales agency

2019

the michael alan group officially changes its name to MAG, and its url to www.themagexperience.com

2020

As the landscape changes so does MAG – further strengthening our virtual, live, and hybrid event models

© 2022 MAG, All Rights Reserved.
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