WE INSPIRE AUDIENCES TO ACT.

Since 2001, we have rocked the marketing
landscape and have adapted to every trend and hurdle.

WHO WE ARE

MAG is an award-winning experiential marketing agency. We’ve been engaging people with brands online and offline for 20 years and counting. Whether it is a headline-grabbing publicity stunt in Times Square or an immersive virtual training event, MAG (formerly the michael alan group), prides itself on finding new and exciting formats for connecting brands with their target audience. Our experience allows us to provide unparalleled engagement across multiple touchpoints.

OUR TIMELINE

A brief history of MAG milestones.

2001

the michael alan group is founded by two individuals using their respective middle names

2007

the michael alan group begins a 10+ year relationship helping produce the New York City Marathon

2008

the michael alan group's President and Sr Account Executive co-write Guerrilla Marketing For Dummies

2009

Working with ION Television, the michael alan group helps set a Guiness World Record for "The World's Largest Cardboard Box," (our first of many)

2011

the michael alan group increases in size to secure a full floor in midtown Manhattan

2013

the michael alan group celebrates the first of several “michael alan marriages”, mazel tov to Bennet and Julia!

2015

Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media

2016

the michael alan group is once again voted one of the Best Places to Work in Events

2017

the michael alan group is voted one of the Top 100 Event Agencies in the country for the 12th year in a row

2018

the michael alan group is sold to BDSmktg, a leading retail marketing and sales agency

2019

the michael alan group officially changes its name to MAG, and its url to www.themagexperience.com

2020

As the landscape changes so does MAG – further strengthening our virtual, live, and hybrid event models

OUR CLIENTS

We are proud to work with some of the largest brands within the tech, entertainment, and healthcare space in addition to leading ad agency and PR firms across the globe.
Comedy Central
Nick
© 2022 MAG, All Rights Reserved.
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