Collaboration and creativity rest at the foundation of who we are.

this is
MAG.

MAG (formerly the Michael Alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions.

Founded in 2001, we’ve been engaging people with brands for more than twenty years.

Browse all work

this is
MAG.

MAG (formerly the Michael Alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions.

Founded in 2001, we’ve been engaging people with brands for more than twenty years.

Browse all work

this is what MAG looks like.

Jonathan Margolis

President, Experiential

Jack Murphy

EVP, Strategic Partnerships

Elizabeth Jones

SVP, Experiential

David O'Neill

Art Director

Michael DeRienzo

Sr. Director

Gwen Hafner

Sr. Account Manager

Heather Manson

Sr. Account Manager

Lindsey Van Nuil

Sr. Account Manager

Andrea Baumgarten

Sr. Account Executive

Jeffrey DiNunzio

Sr. Account Executive

Rossini Yen

Sr. Account Executive

Helena Ordin

Account Executive

A brief history of mag A brief history of mag

Our birthday

2001

The Michael Alan group is founded by two individuals using their respective middle names

Marketing for dummies

2008

the Michael Alan group’s President and Sr Account Executive co-write Guerrilla Marketing For Dummies

Our growth spurt

2011

the Michael Alan group increases in size to secure a full floor in midtown Manhattan

Our rising star

2015

Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media

Top agencies

2017

the Michael Alan group is voted one of the Top 100 Event Agencies in the country for the 12th year in a row

Our growth

2018

the Michael Alan group is sold to BDSmktg, a leading retail marketing and sales agency

The future

2023

As the landscape changes so does MAG – further strengthening our virtual, live, and hybrid event models

ready to spark a

memorable

Contact Us

experience

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