MAG (formerly the michael alan group) is an award-winning full-service experiential marketing agency headquartered in New York City and powered by BDS Connected Solutions. Founded in 2001, we’ve been engaging people with brands for more than twenty years. Whether it is a headline-grabbing publicity stunt or an immersive virtual training event, MAG specializes in finding new and exciting formats for connecting brands with their target audience.
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Our experience allows us to provide unparalleled engagement across multiple touchpoints, driving connections and building relationships. And while every engagement is uniquely designed, our approach and our passion remain consistent. We love what we do, and we think it shows.
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2001
the michael alan group is founded by two individuals using their respective middle names
2007
the michael alan group begins a 10+ year relationship helping produce the New York City Marathon
2008
the michael alan group's President and Sr Account Executive co-write Guerrilla Marketing For Dummies
2009
Working with ION Television, the michael alan group helps set a Guiness World Record for "The World's Largest Cardboard Box," (our first of many)
2011
the michael alan group increases in size to secure a full floor in midtown Manhattan
2013
the michael alan group celebrates the first of several “michael alan marriages”, mazel tov to Bennet and Julia!
2015
Our SVP, Elizabeth Jones, received the Rising Star Award from Cynopsis Media
2016
the michael alan group is once again voted one of the Best Places to Work in Events
2017
the michael alan group is voted one of the Top 100 Event Agencies in the country for the 12th year in a row
2018
the michael alan group is sold to BDSmktg, a leading retail marketing and sales agency
2019
the michael alan group officially changes its name to MAG, and its url to www.themagexperience.com
2020
As the landscape changes so does MAG – further strengthening our virtual, live, and hybrid event models