Devendra Singh is one of MAG’s resident visual designers. Player 1: START.
the michael alan group is a full-service, experiential marketing agency. This author account represents the combined efforts of our account and design teams.
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At EventTech 2017, we saw the nation’s leading experiential marketing specialists offer their insights into how the new year — 2018 — will change the industry. Naturally, our own Erin Mills was a featured speaker.
In her presentation, Erin demonstrated that experiential marketing firms are going to spend 2018 leveraging new and developing technologies to generate B-to-B conference and event content that’s more democratic and more responsive than it’s ever been before.
Ah, yes, Generation X.
Born between 1965 and 1984, this crew came of age through two great economic disasters, the housing crash, the death of job security, and the rise of divorce. They grew up during America’s longest war and, in their adulthood, have seen the emergence of an even longer one. Sandwiched between the black-and-white Baby Boomers and Millennials, Gen X is a wash of gray — neither hippies nor hipsters, neither tech natives nor old fogies. The Boomer worldview was defined by the end of WWII; the Millennial worldview by 9/11 and the digital revolution. But what defined Gen X?
“Your campaign should tell a story.”
If you work at a marketing firm or had a marketing firm pitch you, you’ve probably heard this phrase before.
This is bad advice. It’s fundamentally incorrect. And it’s attitudes like this one that are responsible for bad pitches, activations, and campaigns.
We celebrated Spectrum NY1 network anchor, Pat Kiernan’s 20th anniversary on air with free breakfast food trucks.
We hosted a scavenger hunt around NYC to celebrate The Presidents Cup kickoff and generated excitement amongst golf fans.
We partnered with AGT International to launch FUSO’s eco-friendly box truck the eCanter.
We provided an engaging experience for fans on behalf of VH1 at RuPaul’s DragCon.
We created an interactive NYCFC experience for the fans by way of an immersive, pop-up shop and event space.
We partnered with CNN to promote the premiere of the network’s latest docuseries, The Nineties.
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