Case Study Spotlight: NBC Boston Treat Truck

We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017.

  • Produced a NBC Boston Treat Truck, serving complimentary beverages and snacks to consumers, in December of 2016 and, again, in March of 2017
  • Activated in December at (8) locations over the course of (6) days, including Boston’s New Year’s Eve event, First Night
  • Returned in March over (2) weekends, targeting St. Patrick’s Day celebrations in the Boston Metro area, Portsmouth, NH, as well as popular ski destinations across Massachusetts
  • Assisted with onsite logistics to bring NBC Boston on-air talent to the truck each day, allowing them to interact with consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *