We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017.
- Produced a NBC Boston Treat Truck, serving complimentary beverages and snacks to consumers, in December of 2016 and, again, in March of 2017
- Activated in December at (8) locations over the course of (6) days, including Boston’s New Year’s Eve event, First Night
- Returned in March over (2) weekends, targeting St. Patrick’s Day celebrations in the Boston Metro area, Portsmouth, NH, as well as popular ski destinations across Massachusetts
- Assisted with onsite logistics to bring NBC Boston on-air talent to the truck each day, allowing them to interact with consumers onsite