Case Study Spotlight: NYCFC HOUSE

We created an interactive experience for NYCFC fans by way of an immersive pop-up shop and event space. Produced the NYCFC HOUSE, a 1-month pop-up store in the heart of NYC’s Meatpacking District Kicked off the campaign with an exclusive, invite-only affair for players and media Fabricated structures to hang various pieces of club merchandise throughout the store Created all NYCFC branded signage within the shop and managed onsite logistics and overall layout The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: NYCFC HOUSE

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