We created an interactive experience for NYCFC fans by way of an immersive pop-up shop and event space.
- Produced the NYCFC HOUSE, a 1-month pop-up store in the heart of NYC’s Meatpacking District
- Kicked off the campaign with an exclusive, invite-only affair for players and media
- Fabricated structures to hang various pieces of club merchandise throughout the store
- Created all NYCFC branded signage within the shop and managed onsite logistics and overall layout