A well-executed stunt can provide exponential ROI alongside earned and social media. You simply need the right idea, executed at the right place, at the right time - with a bit of stagecraft mixed in for good measure. Whether unveiling a new product or debuting a new piece of content, we’ll design an event worthy of the big reveal.
We are wired to design event strategies that simultaneously consider the power of the press and the power of the people. Sometimes both audiences can be reached in one initiative while other times, it makes sense to tackle them via separate yet cohesive tactics. Together, we’ll look at where they work, live, and play and devise a plan that both intrigues and attracts consumers to participate in the event.!
We have experience producing red carpet premieres, setting/breaking Guinness World Records - even sending the Magic School Bus down the Hudson River.
Our goal is to do things that haven't been done before, or if they have, find a way to put a twist on it and make it our own. We strive for the opportunity to both educate and entertain consumers on site, giving them something to do, then talk about with their family, friends or co-workers.
Events can be geared toward various demographics, whether that be school children, young adults, even seniors. We follow the fads, and strive to stay ahead of the curve, careful not to do something that’s been done too many times, and might have a diminished appeal among consumers and press.