CES

Objective: Engage Microsoft’s retail partners with a multi-touch, multi-sensory experience at CES.

  • Produced an invite-only, interactive experience showcasing today’s omnichannel shopping journey to Microsoft’s retail customers, including Amazon, Wal-Mart and Best Buy
  • Designed all creative, using hand-drawn illustrations throughout the 2,100 sq ft experience
  • Created a 20-ft interactive digital touch wall as well as an immersive augmented reality experience which enabled customers to virtually go in store and view merchandising solutions
  • Connected with all attendees via “Info to Go” stations, enabled by NFC technology, which allowed guests to tap any area of interest with a special USB device in order to take that content with them
Hess Mobile Museum The mobile museum was categorized by each decade, showcasing the Hess Toy Truck sold each year for the past 50 years. USOC Team USA Awards

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