TRL Relaunch

Objective: Generate buzz around TRL’s relaunch, aiming to target millennials and gain social media followers

• Executed a week-long series of street level initiatives in celebration of the premiere
• Produced a custom food truck which distributed popsicles and swag to TRL fans
• Captured photos of guests on a custom app and encouraged social shares for a chance to appear on a Times Square billboard
• Entertained consumer with a collection of pop-up performances, featuring break dancers and beat boxers
• Challenged millennials to roll the dice for a shot at limited edition TRL swag before jumping on one of our branded pedicabs, offering free rides throughout Times Square
• Brought the excitement indoors as well with a lobby takeover for Viacom employees to enjoy