Milk jars branded with Twentieth Television were given to agency executives, with the flavor options of regular, chocolate, or strawberry.
20th Television logo

Milk & Cookie Bar

Brand Ambassadors dressed as modern "milk men" while serving milk and cookie shots and assisting employees with filling their cookie bags.
Brand Ambassadors dressed as modern "milk men" while serving milk and cookie shots and assisting employees with filling their cookie bags. Milk and cookie shots were served with Twentieth Television branded napkins while agency employees waited in line to fill their cookie bags. Agency employees enjoy milk and cookie shots while selecting various cookies for their cookie bag at the Twentieth Television Milk & Cookie Bar. Milk jars branded with Twentieth Television were given to agency executives, with the flavor options of regular, chocolate, or strawberry. A diverse spread of cookies were offered at the Twentieth Television Milk & Cookie Bar, each uniquely named after one of the network's shows.

Objective: Deliver an on-brand experience to media teams across NYC during Upfront Season

  • Treated (12) media agencies in New York City to the Twentieth Television Milk & Cookie bar
  • Provided agency executives with their own personal branded milk jar filled with either regular, chocolate or strawberry milk
  • Offered a diverse spread of cookies including oatmeal raisin, chocolate chip, peanut butter and more – each uniquely named after one of the network’s shows
  • Served personal milk & cookie shots to agency employees while they waited in line to fill their cookie bag
  • Handled all production, catering, and staffing as well as scheduling and coordination with all participating agencies
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