Oracle Free Rides

THE EXPERIENCE
Utilizing custom branded luxury Tesla and Mercedes models, we took to the streets surrounding major industry conferences and offered complimentary rides to attendees. We outfitted the vehicles with custom signage, backseat iPad selfie stations, and refreshments.

Participants utilized Twitter to connect with our dispatchers to schedule rides and often promoted the service throughout their own organizations.

THE RESULT
MAG created hours of custom video and photo content that Oracle then distributed on their own channels. Other program enhancements included having Brand Ambassadors tour the local vicinity to promote the service and various OOH tactics within and outside different conference venues.

This campaign generated meaningful social and industry buzz and can also be used as a competitive strategy during tentpole events.