Case Study Spotlight: Dear Evan Hansen

We celebrated Dear Evan Hansen surrounding the 2017 Tony Awards Season. Deployed a custom branded A La Mode ice cream truck at (4) high traffic locations in New York City, including Times Square, Lincoln Square and Bryant Park Offered consumers (3) ice cream flavors named after the show, including Evanly Vanilla, Murphy Mocha and Orchard Berry Served over (2,000) total servings of ice cream across all (4) activation days taking place throughout May, June and July Staffed, managed and trained all onsite Brand Ambassadors to have an immersive understanding of the show The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Dear Evan Hansen

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