Case Study Spotlight: Duane Reade Red Nose Day Pre-Event Party

We raised awareness for the first Red Nose Day in the USA, a cause which benefits children in poverty. Supported Walgreens and Duane Reade, the exclusive retailers selling Red Noses, in promoting the initiative Produced the official Red Nose Day Pre-Event Party in NYC to encourage consumers to tune-in to NBC’s Live Entertainment Fundraiser that evening Partnered with numerous Walgreens vendors, including Coca-Cola and Kraft & Mars, to create an interactive experience full of photo ops, prize wheels, giveaways and more! Teased the event by creating (5) larger than life Red Nose statues and positioning them throughout NYC for (10) days Supported all initiatives with OOH media The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Duane Reade Red Nose Day Pre-Event Party

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