The entire hallway at the Javitz Center was transformed to resemble the TMNT iconic lair while serving as a main thoroughfare to activities at New York Comic Con.
The entire hallway at the Javitz Center was transformed to resemble the TMNT iconic lair while serving as a main thoroughfare to activities at New York Comic Con. Glow in the dark sludge was only one of the iconic elements in Nickelodeon's Teenage Mutant Ninja Turtle hallway takeover at Comic Con. Branded manhole covers greeted guests as they stepped into the immersive experience of Nickelodeon's Teenage Mutant Ninja Turtle hallway. Lighting effects on the floor of the TMNT hallway resemble sewer grates, further enhancing the effect of being inside the Turtles' lair. Fans pose inside the TMNT lair at New York Comic Con. Guests in the TMNT hallway enjoy exclusive content from the Nickelodeon show by peering into sewer tubes.

We created a unique presence for Nickelodeon’s new Ninja Turtle series at the 2012 New York Comic Con.

  • Took over a hallway within Javitz Center which was currently under construction yet served as a main thoroughfare to the convention activities
  • Utilized our in-house design team to completely transform the venue to resemble the Turtles iconic lair
  • Sampled show content via sewer tubes which, by peering in, consumers were privy to exclusive show content
  • Featured everything from glow in the dark ‘sludge’ and a cast meet-and-greet on the last day
  • Hosted thousands of guests over the course of the 3-day convention, kicking off the series in radical fashion
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