Guests wait in line to check out Duane Reade's Red Nose Day Pre-Event Party.
Guests wait in line to check out Duane Reade's Red Nose Day Pre-Event Party. One of 5 larger-than-life Red Nose statues made for an unmistakeable sight in Union Square. The DJ at Duane Reade's Red Nose Day Pre-Event Party prepares to spin away as guests arrive. The scene was packed in New York City's Herald Square at the Red Nose Day Pre-Event Party. A guest at Duane Reade's Red Nose Day Pre-Event Party anxiously awaits what treat the event prize wheel will land on. One of 5 larger-than-life Red Nose statues sits proudly in New York City's Columbus Circle.

We raised awareness for the first Red Nose Day in the USA, a cause which benefits children in poverty.

  • Supported Walgreens and Duane Reade, the exclusive retailers selling Red Noses, in promoting the initiative
  • Produced the official Red Nose Day Pre-Event Party in NYC to encourage consumers to tune-in to NBC’s Live Entertainment Fundraiser that evening
  • Partnered with numerous Walgreens vendors, including Coca-Cola and Kraft & Mars, to create an interactive experience full of photo ops, prize wheels, giveaways and more!
  • Teased the event by creating (5) larger than life Red Nose statues and positioning them throughout NYC for (10) days
  • Supported all initiatives with OOH media
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.