A participant climbs the rock wall at History Channel's Mountain Men City Trek in New York City's Union Square.

Case Study Spotlight: History Channel Mountain Men

We promoted the Season 2 Premiere of HISTORY’s Mountain Men by producing an all day “City Trek” in NYC’s Union Square.

  • Produced a custom-built, all-terrain environment, giving consumers the chance to experience the lives of the Mountain Men.
  • Managed entire production, including design and decor, permitting, fabrication, pre-promotion, stage management, programming and staffing
  • Acquired event sponsors including The North Face, Orvis, KIND Snacks, Head & Shoulders and other local brands
  • Secured coverage in BizBash, Event Marketer, and Medialife, and engaged over (5,000) consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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