Case Study Spotlight: NBC Golf Channel

We hosted a scavenger hunt around NYC to celebrate The Presidents Cup kickoff and generate excitement amongst golf fans. Produced an interactive scavenger hunt whereby we custom fabricated (5) life-size trophies modeled after the Presidents Cup, complete with winner plaques and hundreds of red roses Placed these trophies in different locations throughout the city and utilizing various NBC talent, created short video clues hinting at the trophy locations Encouraged consumers to find them all and post a photo with the hashtag #PresCupSweepstakes for a chance to win Custom designed a contest landing page where consumers who weren’t in NYC had the chance to get involved in the fun Received over 3,800 sweepstakes entries and over 52,000 total contest page views The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: NBC Golf Channel

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