We partnered with AGT International to launch FUSO’s eco-friendly box truck, the eCanter.
- Transformed a parking lot in NOHO, NYC into a gas station of the future
- Produced a 2-day launch initiative that featured a variety of B2B programming, including a media event, professional workshops, and complimentary test drives
- Supplemented these engagements with several consumer-facing activations, including a silent disco, smoothie bikes, and live art installations
- Received media coverage that included over 400 mentions published in Forbes, Business Insider, AFR, Japan Times, and Social Push