A Brand Ambassador poses with the Rachel Ray Every Day food truck, where guests received free burgers and branded sunglasses.
A Brand Ambassador poses with the Rachel Ray Every Day food truck, where guests received free burgers and branded sunglasses. Brand Ambassadors serve up delicious burgers from the food truck in celebration of the 10 year anniversary of Rachel Ray Every Day. Rachel Ray and colleagues enjoy the VIP Party celebrating the 10 year anniversary of her magazine. Guests enjoy a free burger from the food truck celebrating 10 years of the magazine, Rachel Ray Every Day.

We celebrated the 10th Anniversary of Rachael Ray Every Day Magazine by activating a Food Truck & producing a VIP Party.

  • Partnered with an existing NYC Food Truck, Frites & Meats, to rewrap their food truck for the 10th Anniversary
  • Distributed over (750) Breakfast Burgers & Cheeseburgers, (4000) branded sunglasses, and (4000) branded tattoos throughout the day to consumers to highlight Rachael Ray’s reputation as the Queen of the Burger
  • Served as venue liaison with Toro NYC for the VIP Party later that night for celebrities, media & press
  • Managed all logistics as they relate to venue, décor, run of show, staffing, and AV

Check out the coverage on Event Marketer.

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