Case Study Spotlight: FUSO eCanter Launch

We partnered with AGT International to launch FUSO’s eco-friendly box truck, the eCanter. Transformed a parking lot in NOHO, NYC into a gas station of the future Produced a 2-day launch initiative that featured a variety of B2B programming, including a media event, professional workshops, and complimentary test drives Supplemented these engagements with several consumer-facing activations, including a silent disco, smoothie bikes, and live art installations Received media coverage that included over 400 mentions published in Forbes, Business Insider, AFR, Japan Times, and Social Push The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: FUSO eCanter Launch

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