Case Study Spotlight: Northwell Health Brand Bus Road Show

We promoted North Shore-LIJ Health System’s name change (now Northwell Health) to internal employees. Produced the Brand Bus Road Show which consisted of 2 custom RVs retrofitted to create a wellness-inspired brand lounge and 1 Sprinter Van Engaged employees with a social-sharing photo op, onsite sweepstakes, interactive trivia station, and prize wheel Designed an app tutorial, driving hundreds of sign-ups to the system’s new digital platforms, myNorthwell and myWellness Partnered with KIND Snacks to distribute bars at activation stops throughout New York Traveled to 44 hospitals and practices over the course of 15 days, posting real-time blog posts along the way The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Northwell Health Brand Bus Road Show

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