Case Study Spotlight: Rachael Ray Nutrish Yappie Hour

We raised awareness for the launch of Rachael Ray’s premium dog treats at South Beach Wine & Food’s annual Yappie Hour event, hosted by Rachael Ray. Created a pop up activation at the Yappie Hour Event at The Standard Miami Beach Provided onsite elements for owners & their pets to enjoy which included a multi-platform deck with dog food & pet bowls, a larger than life burger installation made completely of Rachael Ray’s treats, a puppy self-serve treat bar and a branded Plinko game to win prizes Distributed gift bags to guests filled with branded premiums including dog bowls, doggy bag dispensers, bandanas, samples and more Managed all logistics as they relate to venue, production, design, décor, run of show, and staffing The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Rachael Ray Nutrish Yappie Hour

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