The Magic School docked into Pier 84, where a custom branded "bus stop" waited for students to arrive.

Case Study Spotlight: Scholastic’s The Magic School Bus

We celebrated the 25th Anniversary of Scholastic’s The Magic School Bus with a custom bus stop, Miss Frizzle, and a trip down the Hudson.

  • Built a custom, branded “bus stop” at Pier 84 in Manhattan
  • Traveled The Magic School Bus down the Hudson River on a barge
  • Docked it to the delight of the second-grade class from the United Nations International School who were eagerly awaiting its arrival
  • Offloaded several special guests, including the brand’s Author, Illustrator, and – of course – Miss Frizzle
  • Provided students with a special program, including a science lesson with Dr. Meryl Kafka, former curator for the New York Aquarium
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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