We created excitement for the new season of Nickelodeon’s Degrassi.
- Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!)
- Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore
- Treated VIP winners to an exclusive meet & greet with the cast members
- Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop
- Increased brand’s Facebook fan base to over 3MM in two weeks time