THE ASK
Develop a post-pandemic live experience that balanced engagement and safety while fostering a renewed sense of purpose and collaboration among a crucial group of stakeholders.
GO2022: Geopath & OAAA’s Annual Media Conference & Expo
THE EXPERIENCE
We brought key OOH stakeholders together for the first time in three years with two full days of purposeful conversations and a whole lot of fun. The conference, entitled GO2022, was designed to be a call-to-action for attendees, encouraging them to connect, collaborate and create.
In terms of extracurriculars, attendees were treated to yoga on the beach, a nature cruise, and custom sandcastle sculptures.
THE RESULT
A diverse portfolio of industry speakers graced the JW Marriott Marco Island with impactful messaging in a variety of formats and our expo hall was packed with industry partners and experiential overlays.
The conference wouldn’t be complete without the production of the 80th Annual OBIE Awards Show where we recognized 49 award winners on stage and through curated video content.
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