Case Study Spotlight: Red Nose Day 2017

We raised awareness for the third annual Red Nose Day in the United States, a campaign to raise funds and help fight child poverty. Supported Walgreens and Duane Reade, the exclusive retailers selling red noses, in promoting the Red Nose Day event Teased Red Nose Day by placing (5) larger than life Red Nose statues in high traffic NYC areas for (7) days Produced the official Pre-Event Party in Herald Square Park which took place 1-day in advance of Red Nose Day to encourage consumers to purchase their nose at a nearby store Welcomed (25) Red Nose Riders into NYC, who began their ride from Boston 4-days earlier Celebrated their arrival with a brief program including remarks from the COO of Walgreens and the CEO of Comic Relief The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: Red Nose Day 2017

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