Case Study Spotlight: Dear Evan Hansen

We celebrated Dear Evan Hansen surrounding the 2017 Tony Awards Season.

• Deployed a custom branded A La Mode ice cream truck at (4) high traffic locations in New York City, including Times Square, Lincoln Square and Bryant Park
• Offered consumers (3) ice cream flavors named after the show, including Evanly Vanilla, Murphy Mocha and Orchard Berry
• Served over (2,000) total servings of ice cream across all (4) activation days taking place throughout May, June and July
• Staffed, managed and trained all onsite Brand Ambassadors to have an immersive understanding of the show