Case Study Spotlight: NBC Boston Treat Truck

We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017. Produced a NBC Boston Treat Truck, serving complimentary beverages and snacks to consumers, in December of 2016 and, again, in March of 2017 Activated in December at (8) locations over the course of (6) days, including Boston’s New Year’s Eve event, First Night Returned in March over (2) weekends, targeting St. Patrick's Day celebrations in the Boston Metro area, Portsmouth, NH, as well as popular ski destinations across Massachusetts Assisted with onsite logistics to bring NBC Boston on-air talent to the truck each day, allowing them to interact with consumers onsite The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

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Case Study Spotlight: NBC Boston Treat Truck

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